Accent Media has developed a variety of educational print materials for
diverse audiences for 13 years. We are especially expert in translating
complex health topics into informative and interesting materials for
consumer audiences as well as for health and broadcast professionals. We
often draw upon a combination of media to effectively reach our audiences,
using television and radio for public awareness and print materials to
provide more detailed health or scientific information.
Medicare Campaign: Prevention Is The Best Medicine (1999-2001).
Through our work with the Centers for Medicare and Medicaid Services (CMS),
formerly the Health Care Financing Administration, we have developed a
campaign to motivate adults to adopt and maintain healthy behaviors
throughout their lives, recognize the importance of regular checkups and
screenings, and learn about the availability of treatments to address
illness and disease. While Medicare is widely known for being the nationıs
largest health insurer, it is not so well known as a source of health
education and information or an advocate for preventive medicine. Many
people are aware that preventive measures including regular testing for
cancer and proper exercise and diet help people live longer, healthier, and
more productive lives. Our two year campaign, entitled ³Prevention is the
Best Medicine,² has used television news programs, Public Service
Announcements and press and educational materials to educate consumers about
the importance of health promotion, disease prevention, and the health
benefits that Medicare covers for its beneficiaries.
We developed promotional print packages highlighting preventive services
available to Medicare beneficiaries for two different audiences. Our first
promotional kit Medicare & You, aimed at television programmers, provides
background information on colon and breast cancer screenings, self-treatment
of diabetes, depression and the Medicare program. This award-winning print
package was designed to both educate television programmers as well as
promote our corresponding series of fourteen video news releases. A second
educational print package Prevention is the Best Medicine is being developed
for health care professionals and lay audiences to provide more detail on
breast, cervical, colorectal, and prostate cancers, as well as osteoporosis,
diabetes, and flu and pneumonia vaccines. This kit, currently under review,
will be used at health care conferences and in educational settings.
The creative process for both of these packages involves ongoing meetings
and correspondence with the CMS Project Officer and subject experts to
gather content and messages to be promoted in these materials. All of the
fact sheets and other materials were then reviewed by a panel of Medicare
experts and then revised as needed.
Medicaid Campaign: It's In Your Hands: Do What's Best for You and Your
Baby (1999-2001)
As part of a campaign to education women about the importance of being
tested for HIV, Accent produced a pair of bi-lingual documentary/training
films and an extensive educational print package for doctors, health care
professionals and women on Maternal HIV. This video and print package,
entitled It's In Your Hands: Do What's Best for You and Your Baby is
intended to educate ALL women of childbearing age, as well as the health
professionals who care for them, about the importance of being tested for
HIV regardless of sexual risk. The video also informs women about new
anti-retroviral treatments for pregnant women with HIV which can save the
life of their unborn child and extend their own lives. All research, writing
and production was carried out by our expert team. After extensive
consultation with experts at CMS and in the field of HIV/AIDS, we drafted
and revised materials in English and Spanish so as to satisfy the needs for
addressing different ethnic and demographic groups, telling compelling
stories, and conveying scrupulously accurate medical information.
AARP Hispanic Financial Education Campaign (2001)
In an effort to reach out to new Hispanic members, AARP has turned to Accent
for assistance on a series of workshop materials in Spanish. Four workbooks
were developed under our guidance to educate Hispanic seniors about banking,
savings, setting up retirement accounts, and a myriad of other financial
issues. In addition, Accent was asked to write a historieta (comic book for
adults) on banking and managing family finances. Accent's
President/Producer developed a dramatic and intriguing story which is
currently coming to life through illustrated characters. These materials
are serving as the beginning of a pilot project which may include TV and
radio PSAs, news releases, and dramatic vignettes in the telenovela style.
As in all our campaigns, age, racial and cultural sensitivity are the keys
to reaching several different audiences with messages. We have a highly
skilled team of in-house writers who have developed these and other
educational materials on complex health topics.
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