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| "OJO CON SU VISION" RADIO Listen to these Public Service Announcements with Real Player -  |
Video Public Service Announcements |
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"OJO CON SU VISION" (LOOK OUT FOR YOUR VISION) 1995 |
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Produced by Cecilia Domeyko, for Prospect Associates and the National Eye
Institute. Accent Media designed, implemented, and evaluated this
nationwide, bilingual campaign for the prevention of diabetic eye disease
among Hispanics. We developed TV, radio, and print public service
announcements, video news releases, a media kit, and a "comic book" containing educational information, as well as identity materials, a logo, a
campaign slogan, and letterhead. The campaign reached over 700 Anglo
stations, 60 Hispanic TV stations, and 430 U.S. Hispanic radio stations. In
addition, print media components of the campaign appeared in approximately
1,500 Anglo and Hispanic print publications in the top 20 Hispanic markets
in the U.S. The TV and radio PSAs, hosted by famous salsa star Celia Cruz
and her husband Pedro Knight, won a Bronze Award at the 1995 Charleston Film
Festival. |
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