BUSINESS VIDEOS FOR THE 21ST CENTURY
For thirteen years, Accent Media has provided outstanding corporate
and training videos, as well as broadcast documentaries, public
service announcements, and video news releases to its distinguished
list of clients. We have built a stellar reputation among clients
such as AARP, Medicare, USAID, and the World Bank. Accent brings
to its projects award-winning writers and directors, an outstanding
pool of actors and voice talent, and the skilled crews traveling
across the U.S. and around the world to bring back the visuals
that make videos work. Businesses are becoming increasingly
aware of the opportunity to take advantage of Accent's economically
priced, high-quality broadcast production systems and digital
nonlinear editing systems to create cost-effective training
and marketing solutions.
VIDEO, PRINT, AND NEW TECHNOLOGIES
The printed word offers extensive solutions for text-based training.
But video is still the most flexible, persuasive, and powerful
medium for the key messages businesses need to communicate.
In fact, as the new media expand in bandwidth, video is increasingly
relied upon to reach out to viewers.
Video has unmatched flexibility. It can be played on large screens
before large audiences. It can be broadcast on TV networks and
cable stations, transmitted via satellite, distributed on VHS
tape, laserdisc, CD or DVD, or compressed as Real Video for
downloading or display on the internet.
Video of different formats and cost-levels can be used to make
records of training sessions, symposia, and conferences where
time constraints prevent people from seeing all of the important
presentations. It can record expert and CEO interviews where
the cost in time and travel would be prohibitive.
Video can be used to create video news releases to get your
message on the local, regional or national news free.
Video can supplement or replace costly training sessions in
multiple locations, allowing trainers to better spend their
time answering questions and explaining difficult points.
Videos can brief sales staff on new products and services, give
sales persons a powerful tool to take on the road and show to
prospective customers. Showing a product or service in action
is always more effective than describing it in an office.
Video has unmatched power for recruiting, inspiring, and motivating
viewers. Dramatic scenes, eloquent images, stirring music and
inspiring narrators have the power to reach viewers emotionally
and make a real difference. When was the last time you were
moved by a manual or a web site?
PROBLEMS AND SOLUTIONS
Every good business video helps to solve a problem the high
cost of travel to several sites, the inability to offer new
products and services because of lack of quality personnel.
Accent will work with your experts to define the problem, identify
a variety of options, and help you select the most effective
solution.
RECRUITMENT. Competition for good staff is increasing. Even
at a time of layoffs, in the Washington D.C. area alone 40,000
high-tech positions remain unfilled, and many service jobs go
wanting. Companies need to project the strong image, purpose
and mission that will attract high-level staff.
TRAINING. As the pace of technological change accelerates and
the complexity of jobs increases, employers must spend more
and more time training and retaining staff. In combination with
print materials, Video is a strong tool for providing uniform,
cost-effective training over many locations. Spanish language
versions can help reach employees who understand explanations
better in their native language.
RETENTION. Strong motivational communications and good training
programs (and) offer employees a strong reason to stay with
the company. They feel they are growing and the company is willing
to invest in their future.
INFORMATION. Video can highlight new features of employee benefits,
pension plans, insurance, saving hundreds of hours of counseling,
and leading staff to the right print, network, and online sources
for more detailed information.
MARKETING. It is becoming more difficult to get client attention
and hold it long enough to underscore the value of products
and services. Quality videos can help salesmen reach prospective
clients with the right messages. When salesmen can't appear
in person or can't get face to face time, clients will almost
always take the time to view a video. Videos can be easily updated
to include new products and services.
A COST EFFECTIVE SOLUTION Professionally produced video tapes
range in cost from a few hundred dollars for video records of
conferences to several thousand dollars per finished minute
for extensively scripted and edited programs aimed at large
audiences. A carefully planned and budgeted business video will
increase productivity, and in most cases save enough time and
money over its active life not only to pay for itself, but to
yield an attractive profit on the investment.
SAMPLE PRODUCTIONS: RECRUITING, TRAINING, AND MARKETING
Produced for Kraft Foods and Edelman PR, "Coffee in Peru", "Coffee in
Vietnam", and "Dedicated to Coffee" answered critics who said that Kraft was
doing nothing to help developing countries and small farmers deal with
oversupplies and falling prices in the world coffee market. The films show
Kraft providing test kitchens, training, expertise in growing and processing
coffee, development of standards, etc. in order to help countries and
farmers improve quality and become more competitive.
"BECOMING A CERTIFIED NURSING ASSISTANT" FOR THE HEALTH CARE
FINANCING ADMINISTRATION. This 12 minute video was created to
help remedy a shortfall of nurse's assistants in nursing homes.
Medicare called on Accent to create inspiring portraits of experienced
nursing assistants which could be distributed to nursing homes,
colleges, and industry organizations.
"WIRED FOR SAFETY" FOR LISBOA ASSOCIATES AND THE CONSUMER PRODUCT
SAFETY COMMISSION. This twelve minute video dramatizes the importance
of inspecting home electrical systems, and the devastating consequences
of electrical fires. It includes dramatic footage of home fires,
interviews with the victims of home fires as well as a fire
chief and an expert in home electrical systems.
"USAID: BECOMING A LEARNING ORGANIZATION" FOR THE U.S. AGENCY
FOR INTERNATIONAL DEVELOPMENT. This twenty minute training video
on reinventing and reengineering the Agency. The program focuses
on the characteristics of USAID as a Learning Organization:
personal development, creativity and critical thinking, teamwork,
systems thinking, and shared vision. The program documents how
development professionals work to eliminate waste, increase
efficiency, and improve financial results.
"PREPARING FOR THE 21ST CENTURY" FOR WESTCOTT COMMUNICATIONS.
Marketing tape for medical education services delivered via
satellite to medical schools and hospitals.
"DIGITAL MULTIMEDIA WATCHDOG" (WITH MEDIA COMMUNICATIONS CORPORATION)
FOR RAYTHEON. A marketing tape for sophisticated surveillance
computer technologies, including dramatic simulated interviews
with intelligence operatives and law enforcement officials.
"WORLDS OF WONDER" FOR WORLDS OF WONDER, A SCIENCE FICTION ART
GALLERY. A series of six promotional videotapes produced by
Dr. Jack Jorgens for Jane Frank's unique collection of original
science fiction and fantasy art. Led to the sales of dozens
of original paintings, drawings, and sculptures.
ZENITH CORPORATION. Spanish adaptations of several marketing
tapes for new television products.
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