The PSAs had a total of 361 average broadcasts per station, with a total of 159,952 airings reported. There were a total of 426,813,000 impressions, (total average number of times heard by the target audience nationwide.)

The dollar value for broadcasting these PSAs amounts to $ 2,618,876. In other words, this is the amount that CCC would have had to pay if these had been paid advertisements.

PROGRAMMERS' COMMENTS WAVE IV-2000

Miriam Toffes
WCOM FM / WOYE FM
Mayaguez, PR
We like the spots very much. We feel that we are providing a service to our audience by airing them. We often re-edit them to make them shorter and since we like them we are airing them as often as five times a day.

Alfonso Jimenez
WOQI-FM / WPAB
Ponce, PR
We received 'Luisito" and "Solo me Cai". We like them a great deal and also like the Tag voice because it is clear and it does not have an accent which can be sometimes bothersome to the ear of the adult listener. We are currently airing the spots as often as ten times a day.

Jose Luis Garcia
KAMA AM / KBNA FM
El Paso, TX
We have a program on Sundays called "Conozca su Comunidad". We like to include your spots during this program aimed at informing our community on issues that affect their lives. We feel that your announcements are educational and that the messages are reflective and stay with you. They have been an asset to our programming.

Patricia Alvarez
XHMOE
Chula Vista, CA
Our audience welcomes, as we do, your PSAs because they carry a message of love and hope that are very much needed in these difficult times where violence instead of love seems to have the upper hand. They make us all reflect upon the issues that are really important to a family and a community...I congratulate you for the awards the PSAs have earned. You deserve them!

Jose Luis Garcia Uribe
WORC AM radio latina
Northboro, MA
I like your spots because they are well made and also because they go to the heart of the matter. I like the background music and the Tag. Most of the radio programmers tend to be men and, therefore, we enjoy a female voice delivering the Tag. It makes it stand out because it's unique. We are currently airing your PSAs four times a day.

LIDIANO CHAVEZ
KIHM-AM KQLO
Reno, NV
We have truly enjoyed listening and airing all the PSAs that you sent us this past year. The messages are excellent and very positive. Our audience loves them and we air the announcements constantly.

The TV PSAs were broadcast a total of 31,895 times on Spanish-language stations, for a total of 870,353,000 broadcast impressions and an average of 483 broadcasts per station.Ý The broadcast and cable dollar equivalency (what it would have cost to pay for this air time) was $9,369,111.

Typical comments from TV broadcasters:

KMEX TV34
LOS ANGELES, CA
"We feel the PSAs, "La Guitarra" and "La Bendicion", are excellent. We have been airing them since December 2nd and will continue to air them through the month of March.Ý We air them 3 to 4 times a week at different times and during various programs, since we consider them to be messages for different types of viewers.Ý They are entertaining and the quality is of the highest level."

WCEA TV19
BOSTON, MA
"We are airing them twice a day because we feel they are very good."

KUVN TVCh23 UnivisiÛn
DALLAS, TX
"I like the announcements very much;Ý I find them very good. That is why we are airing the 60-second one, three to four times a week."

KBNT Ch19
SAN DIEGO, CA
"We are airing them 6 to 8 times per week.Ý We like the production and the themes addressed very much."

KCEC TV Univision Colorado
DENVER, CO
The production is excellent. The PSAs definitively touch the entire Hispanic community.

WSNS TV44
CHICAGO, IL
We are airing "La Guitarra" four times a week because we believe it covers a very basic problem, and that it's more realistic. IÝ think "La Bendicion" is more religious.