HISPANIC PROGRAMMERS RESPOND TO ACCENT MEDIA PSAs ON FAMILY ISSUES FOR THE CATHOLIC CHURCH
* Claudia Ruiz, Research Associate, Center for Child and Family Policy
Durham, NC: The spot "La Mala Yerba" was extremely illustrative for it
shows that the family stands behind their children, no matter what. To sum
it up: I found it highly educational and stimulating.
* Jessica Sánchez, KMAZ-TV Ch 48 Telemundo, El Paso, TX: "Our station is
broadcasting "La Quinceañera" 7 to 10 times a day per week. Its message
clearly warns parents about alcohol abuse. We are also airing "La Mala
Yerba" and "Buscando a Alma". They are also excellent and we are televising
all threein 30 and 60 second versions. I commend the CCC Campaign because it
conveys clear and valuable messages that our viewers can relate to and
* SamyCaban, WOLE-TV Ch 12 Telemundo, Aguadilla, PR: "I love "La
Quinceañera". I think highly of all the CCC PSAs because the video quality
and the acting are first rate. I remember fondly "La Verguenza" and the one
about the grandmother who prays for her grandson because she fears for his
safety since he is a member of a gang."
Hector Rubalkava, La Buena TV Ch 29, Santa Maria, CA: "We have a backlog of
PSAs but yours is already programmed for broadcasting on May 12th. I found
"La Quinceañera extremely informative and creative. I had already heard it
on the radio but seeing it on video is even better. This spot clearly
identifies with the situation that many Hispanic families face today. The
campaign stands out in my mind and I particularly remember "Por mi Culpa" for the impact it had among our viewers. We received numerous laudatory
phone calls while we aired that particular PSA."