DOCUMENTARIES / TRAINING VIDEOS
We approach Training videos as much as possible as documentaries, with human
interest stories, powerful images, strong music, and restrained use of
Training videos need not be didactic, boring, or burdened with information
better provided on web sites or in accompanying print materials. They do
need to be good television. The least promising subjects safety issues in
home wiring, how to choose a nursing home, loans to small business in
developing countries -- can be interesting and informative if they are
produced with sensitivity and imagination.
Like documentaries, training videos should have integrity, be frank and
honest, and acknowledge unpleasant realities. People tune out propaganda.
Make a video for nursing assistants that does not recognize the difficulty
of the job and the need to raise pay, offer more training, and create more
realistic work loads, and they will not believe anything you say.
What experts and the narrator say has much less impact than what real people
say and what the audience sees for themselves.
Training videos can't cover everything. They should dramatize the important
points, be a point of departure, leading to discussion, further reading,
workshops with experts. The aim is to engage people and motivate them , not
survey the whole field.
Spending money does not guarantee quality, and economies are possible. But
sponsors should recognize that their audiences will compare their video
the voice or onscreen talent, the writing and editing, the technical quality
-- to broadcast television. As in print or websites, compromised bargain
basement productions are no bargain at all.
Click here for more details.
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